This multimedia piece is slightly different to what we normally produce.
As part of a Sub-Saharan project commissioned by the EU and UNICEF, the multimedia component of a comprehensive package that included text, video and audio, had to address the statistical element of interventions in the countries covered.
Often on these assignments so much data is gathered that ends up going to “waste” – never accessed, and not fulfilling the expectations of all the stakeholders. Communications want to tell the story, technical personnel want a training video and fundraising experts want to represent value for money to their funders.
This was seen as an agreeable solution and included in an interactive pdf that was easy to distribute. More about that later.